Designer Manish Malhotra was signed on to design the costumes. In an attempt to prepare his protagonist for theįilm, the director prepared a three-hour documentary on HollywoodĪctresses Marilyn Monroe, Elizabeth Taylor, Ava Gardner and Vivien Leigh. Though speculated to be based on the lives of yesteryear divas like Madhubala and Marilyn Monroe,īhandarkar denied the reports saying that the movie is a 'contemporaryįilm which reveals the underbelly of the movie industry and its During this period, Bhandarkar announced that he would be making another project while putting Heroine on hold. Was put on hold due to Kapoor being busy with other commitments. Work on the film was expected to commence during the summer of 2010 but He later explained that he had been subconsciously preparing for the movie ever since he joined the industry.

Bhandarkar, who was keen on using the title Heroine for his film, donated 1 lakh (US$1,800) to Guddu Dhanoa's charity.

Along with writer Niranjan Iyengar, the director began developing the story about the life of an actress and later approached UTV Motion Pictures with whom he had worked on several occasions. Following the completion of his film, Jail (2009), Bhandarkar began toying with the idea of making a project on theįilm industry.

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